Thumbstock

Thumb-stopping content, priced like stock

3–4x more revenue from UGC, without paying a dollar for content that doesn't sell.

A trained roster of creators who earn only when their content sells for you.

Apply to work with us
Nothing upfront30-day guaranteeNo exclusivity
Fridge stocked with meal-prep containers
Steamed carrots in a glass dish with a 'How to steam carrots' caption
Creator with stacks of filled food containers
$986Kin sales for one brand · 90 days
7,346orders driven by our creators
64%of the brand's Meta budget went to our content
16creatives passed $10K in sales
3.77xROAS on $261K of spend

Meta Ads data for one DTC kitchenware brand, Jul 29 – Oct 26, 2026.

The receipts

Five creatives. Each past $100K.

Swipe to see all five →

Stacked containers with a 'zero plastic in your kitchen' caption#1
$138,9071,147 orders

"Zero plastic" listicle

ROAS
3.16x
Hook rate
56.8%
Open fridge stocked with meal-prep containers#2
$125,802891 orders

ASMR listicle

ROAS
4.61x
Hook rate
34.1%
Hand lifting a glass lid off a frosted bowl#3
$111,642830 orders

Voiceover drama

ROAS
4.38x
Hook rate
37.3%
Creator in a kitchen with stacks of filled containers#4
$111,305700 orders

Meal prep routine

ROAS
6.54x
Hook rate
27.1%
Steamed carrots in a glass dish#5
$107,742849 orders

"How to" tutorial

ROAS
4.68x
Hook rate
53.6%

We're going to have to rethink our entire creator program now that we've seen how the commission model works. Wow.

CEO · DTC kitchenware brand

Our creators

Curated, trained, and paid like a sales team.

01

Invite-only, not open enrollment

Most creator platforms accept anyone and leave you to sort applicants. We hand-pick every creator and recruit new ones when your brand needs a different fit.

02

Trained on what sells

Group calls and training sessions, built around what's converting right now.

03

Coached by their own data

Each creator sees their numbers, where to improve, and the brand's top content.

+56%higher hook rate than the brand's account average
$78,885earned by our creators in 90 days, all from sales
Creator dashboardIllustration
Your hook ratevs. brand average
Your sales efficiencyTop 10% of roster
Top content across the brandThis month
Next videoOpen on the result in the first two seconds. Your best hooks show the product working before you speak.

What it costs you

You only pay for creative that already made you money.

Flat-fee UGC

Creatives82
Rate each$250
On ones that never sold$8,000
Paid upfront$20,500

Thumbstock

Creatives82
Rate each$0
On ones that never sold$0
Paid upfront$0
30-DAY
GUARANTEE

Hit your target ROAS in 30 days, or walk away.

Keep every piece of content. Owe nothing. No contract to cancel.

How fast

Selling in week one.

  1. Day 0

    Apply

    We review fit and reply within two business days.

  2. Day 1–2

    Ship product Your only job

    We pick the creators and send you the list.

  3. Day 7

    First creatives land

    Scripted by us, filmed by trained creators.

  4. Week 1

    Ads go live

    Each creator has a tracked link, so every sale is attributed.

  5. Net 30

    Pay on sales

    Commission on revenue already earned.

Two new creators, first 5 weeks

$64.5K

$9.4K in week one alone. Cumulative sales from their first ads going live.

$35K $64.5K WK 1 WK 2 WK 3 WK 4 WK 5

Meta-reported sales, Sep 24 – Oct 26, 2026.

Who it's for

We don't take every brand.

A good fit

  • DTC brands doing $1–10M a year
  • Already running paid social
  • A product creators can get behind
  • Can ship product fast

Not yet

  • Pre-launch or no paid social
  • One-off videos, not a program
  • Hard to ship or demo on camera

FAQ

Common questions.

What if it doesn't work?

If our content doesn't hit your target ROAS within 30 days, walk away. You keep every piece of content and owe nothing.

How is commission calculated?

A percentage of the revenue tracked to each creator's link, paid on net-30 terms. Nothing for content that doesn't sell.

How are sales attributed?

Each creator's ad carries their own affiliate link with a 30-day cookie. No discount code needed.

Who runs the ads?

Your team or agency. We supply the creators, content and strategy.

Any contract or exclusivity?

Neither. You stay because it's working.

Where do the numbers come from?

Meta-reported results for one DTC kitchenware brand, Jul 29 – Oct 26, 2026.

Apply

See if your brand is a fit.

  • A curated, trained creator roster
  • Strategy and scripts handled
  • First creatives in 7 days
  • Pay only on sales, net 30
  • 30-day ROAS guarantee

We reply within two business days.